Dubai, UAE.
With the key responsibility to accelerate patients access to innovative AbbVie brands, the key purposes are building strategic partnership and market access strategy with the support of MKA Director at the assigned MA authorities or regional/ hospital formulary listing committees.
Plays an essential role in developing, communicating, and executing on the value strategies that address questions and influence the key decision makers.
Play an active part within brand teams and identify opportunities to work collaboratively with cross-functional colleagues to deliver on brand objectives.
Main Responsibilities
- Define Value Propositions by consolidating Core Value Dossiers, stakeholder needs, local environment and Brand priorities
- Customize technical data into simple compelling messages in the format required and appropriate for local stakeholders
- Define Value Propositions by consolidating Core Value Dossiers, stakeholder needs, local environment and Brand priorities
- Play an active part within brand teams and identify opportunities to work collaboratively with cross-functional colleagues to deliver on brand objectives, propose to brand teams and provide training of analysis, tools, evidence, actions, and programs to support and communicate the value propositions
- Monitor changes and competitive situation in the environment to anticipate risks and opportunities for MKA
- Understand stakeholder needs and requirements for demonstrating value
- Develop pricing scenarios, P&R strategies and monitor prices together with MKA Director
- Prepare submissions and objections handling
- Prioritize market access activities together with MKA Director
- Liaise with Region and Area to identify further requirements for value propositions development
- Provide strategic contribution to the financial planning processes
- Engage assigned MA authorities and customers on a regular basis: National and / or regional public market formulary listing agencies relevant for market access decision-making, Experts and advisors to MA authorities, Pricing and/or Reimbursement authorities
- Obtain, maintain, and optimize formulary listing (with or without tenders)
- Analyze opportunities and risks
- Formulate formulary listing (or sometime de-listing) strategy
- Maximize formulary listing results, measured by accounts
- Negotiate with MA authorities and formulary listing agencies
- Strategic account planning to build distinguished quality access and sustainable win-win partnership
- Map decision-making process and criteria, regular monitor, and update
- Perform systematic stakeholder mapping, gain thorough understanding of formal and informal decision-making
- Understand the account needs at organizational and decision-makers levels
- Lay out short- and long-term account access vision, goals, key strategies, and tactics
- Lead the execution of strategic partnership at the assigned MA authorities/ committees
- Proper integration of key risks & opportunities, strategies & tactics into country map
- Monitor competitors’ strategies and prepare appropriate Market access responses
- Improve access policies and conditions
- Monitor closely changing dynamics in terms of access policies & conditions, such as pricing, reimbursement, formulary listing, other relevant payer polices & guidelines, and, where applicable, tender specifications
- Identify areas to move from low(est) price-based to value-based decision-making, leverage global policy concepts, tools, and international experts to improve or preserve access policies and conditions
- Identify and execute payer value-added programs: Based on strategic account planning, identify account-specific payer value-added programs which provide short- or/ and long-term success for AbbVie defined portfolio. This may be payer engagement programs, or local health economics studies
Key Role Success Factors:
• The skill to analyze scientific and pharmaco-economic data and determine its relevance to stakeholders, incorporating it into value messages.
• The ability to analyze complex models and scientific data and extract key messages from them.
• Strategic thinking skills to understand how to position a value-story within the context of brand and affiliate strategy.
• Effective communication skills to engage with customers, deliver value messages, and gather insights.
• Leadership and project management abilities to oversee cross-functional projects aimed at developing value propositions.
• Strong communication skills to facilitate internal information sharing and collaboration within brand teams.
• Collaboration skills to work with other MA functions and brand teams to gather and share insights in support of value proposition development
Qualifications
Background:
- University degree in Medicine, Pharmacy, biology or equivalent
- Experience working in a multinational company with a matrix organization
- >5 years’ experience in pharmaceutical industry including an experience in Market Access authorities and/ or formulary listing committees, preferably with experience working with Immunology and Oncology therapeutic areas.
- Knowledge of Gulf market mechanics, healthcare policies and funding pathways
- Knowledge of pharmaco-economic and health technology assessment principles (master’s degree is advantage)
- Fluent in English
Additional Information
Internal Stakeholders:
Market Access Team, Brand teams, Regional, Area, and international market access structures.
External Stakeholders:
P&R institutions, National and / or regional public market formulary listing agencies, Payers/ Pricing and, or Reimbursement authorities, procurement bodies, Experts and advisors to MA authorities, Distributors, influencers, policy makers, private Insurance companies, and HTAs
Company Portrayal
AbbVie’s mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
To apply, please visit the career site of Abbvie.
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