Ridgefield, CT, US.
The Director, Value & Access Marketing role is responsible for the overall Value & Access strategy for their assigned therapeutic area(s). This individual will lead the development and implementation of each value proposition, strategy, and integration of pricing and contracting approach across payer and health system channels, ensuring customer facing teams are appropriately trained on current strategies that align to Therapeutic Area/Brand Strategies and key critical success factors. The role will require leadership to work cross functionally to manage the performance of the payer and health system channels, including accountability for marketing strategies and tactics that will optimize business. They are responsible for defining account related critical success factors in the IAP including contracting strategies and budget.
The Director, Value & Access Marketing will oversee development of brand account messaging and execution of tactical plans (branded sales/promotional tools, convention/symposia, PR/media, web strategy, market research, launch planning etc.) and manage the tactical budget. The incumbent will lead the Value & Access Marketing team to enable their success and the success of the business. They will work closely with all groups within Boehringer to ensure the goal of patient access and will also be responsible for collaborating with multiple functional groups, including but not limited to Marketing, Medical, Clinical Development, Regulatory, Analytics and Insights, Legal, Public Relations, Public Policy, and Global Market Access teams.
This role is based on-site at our Ridgefield, CT location with hybrid flexibility of 2-3 days per week on-site.
Duties & Responsibilities
- Develops overall brand/TA account strategy to support the Brand’s strategic objectives. Revise and update strategy as needed leveraging a Value and Access excellence framework. Translate the account strategy to key strategic initiatives.
- Ensures close collaboration with other Value and Access colleagues such as HEOR, Pricing and Contracting, Payor Sales, Trade, and teams outside of Value & Access- Medical, Brand Marketing, Analytics, and colleagues to capture relevant account insights, identify data gaps, develop compelling value propositions, and ensure field-based teams are equipped with the right tools and support.
- Provides direction to Account sales training initiatives.
- Collaborates very closely with the Contracting team, Payor Solutions and Payor Sales teams within the Value & Access Organization to develop specific modeled contracting options and trade-offs to support Brand, Payor, and patient affordability strategies (e.g., VBC, portfolio, HDHP, copay cards).
- Approves TA and brand business cases prior to PTC submission and provides input into LTF and GTN for brands by channel.
- Aligns with Marketing leadership to develop IAP and integrated customer planning tactics for Value & Access objectives. This includes leading and facilitating the integrated Value & Access Excellence Framework to create the overall Account Strategy and tactical plan. This also includes monitoring the effectiveness of all strategic and executional plans and addressing gaps through an iterative process.
- Creates a performance-based culture with clear accountability and a sense of urgency for achieving results.
- Leads the creation and/or management of (recruits, hires, coaches, develops, motivates, manages, and monitors performance) Value & Access team with the required Boehringer leadership and marketing competencies and Account specific knowledge, process, and skills.
- Models Our Behaviors, sets clear direction, provide regular feedback, conducts timely MAG Plan reviews, identifies performance challenges and if required, creates action plans and monitoring of the effectiveness of those action plans.
Requisitos
- Bachelor’s degree required; MBA preferred.
- Ten (10) years’ experience in the pharmaceutical industry, including six (6) years pharmaceutical marketing experience. Health systems or managed markets experience strongly preferred.
- Minimum of three (3) years successful leadership experience, or equivalent.
- Previous experience working with National Accounts and Payors.
- Previous experience working with Health Systems.
- Experience working directly with digital partners to develop and execute initiatives strongly preferred (e.g., Google, third party media providers, social media community platforms, etc.)
- Experience in guiding and integrating digital analytics and driving metrics-based optimization strongly preferred.
- Demonstrated people management and leadership.
- Demonstrated project management skills.
- Demonstrated ability to manage budget and resources.
- Demonstrated ability to achieve results in a highly matrixed organization.
- Demonstrated ability to create and drive strategy; Track record of successfully defining market issues and opportunities and developing successful marketing campaigns.
- History of successful performance.
- Ability to travel (may include overnight travel).
- Strong clinical, health economic or scientific knowledge; Market Access external access and reimbursement landscape knowledge, development and implementation of disease management programs and resources for Payor/HS accounts.
- Oncology market experience needed
Eligibility Requirements :
- Must be legally authorized to work in the United States without restriction.
- Must be willing to take a drug test and post-offer physical (if required).
- Must be 18 years of age or older.
This position offers a base salary typically between $200,000 and $316,000. The position may be eligible for a role specific discretionary bonus, relocation, and/or other compensation elements. We continuously review market data and may adjust salary ranges as needed in the future. Actual compensation will be based on job-related factors such as skills, experience, and qualifications, and other factors permitted by law.
Este puesto ha sido publicado por Boehringer Ingelheim.
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