I recently had an insightful conversation with a hiring manager from a pharmaceutical company. They were recruiting health economists and expressed interest in testing our specialised health economics job board to support their recruitment efforts.
Tracking Applications Isn’t Always Enough
They explained that they carefully track where each application originates and planned to monitor the performance and number of applications from our platform. While this approach is sound, I pointed out that measuring the effectiveness of a job board isn’t always straightforward.
How Candidates Really Apply
For instance, when a health economist finds a job on our platform, it’s often during a lunch or coffee break at work and they are using their work laptop or mobile. However, most won’t apply immediately. Instead, they go home, switch to a personal device in the evening or at the weekend, and submit their application directly through the company’s careers page. As a result, the original source—the job board—may not be credited.
The First Touchpoint Matters
However, our specialised job board is often the first touchpoint when you are reaching out to job-seeking health economists. Without it, you might miss many excellent candidates. They discover your vacancy there, even if they might apply through a different channel later.
Visibility Builds Your Employer Brand
By advertising your roles regularly on our job board, your roles are visible to a large group of health economists. Last year, our specialised site had 41,000 visitors, who are actively searching or passively exploring opportunities. This continuous visibility not only drives applications but also builds your employer brand. So when candidates are ready to make their next move, your company is already front of mind.
