United States » Director, Value and Access Marketing

Director, Value and Access Marketing

US Specialty Brand Headquarters / Hampton, NJ, US.

The Director, Value and Access Marketing is responsible for serving as partner and to assist in the development and execution of Market Access channel strategies and tactics to maximize patient access to therapy for inline and pipeline assets specialty products.   Reporting to the Sr. Director, Value and Access Marketing, he/she works closely with a cross-functional group including Market Access Corporate Accounts, Brand Marketing and Sales, Patient Services & Reimbursement, Trade, Compliance, Legal, Business Analytics and external vendors among others. The position requires strong collaboration and the ability to drive cross-functional change both internally and externally.

Essential Functions

  • Responsible for the implementation of the Market Access strategic plan to meet customer and patient needs
    • Leads Value and Access cross-functional sub team to establish and execute Market Access Strategy
    • Leads the development of the Payer Value Framework
    • Develops and continuously refines the payer value message platform and develops clear communications for the payer audience in collaboration with Brand Teams, HEOR and Medical
    • Plans and manages the rollout of communications via POA, conventions, etc.
    • Develops comprehensive training plan to support effective delivery of communications
    • Develops and maintain a comprehensive understanding of changing market access environment and routinely synthesizes facts into actionable insights
    • Ensures all communications are approved via Legal, Regulatory and Medical Compliance teams
    • Effectively manages agency activities and ensures marketing spend is within budget
    • Participates in special projects and perform other duties as required

Minimum Requirements

Education / Experience / Skills:

  • At least 10 years of experience in healthcare across multiple roles, e.g. Sales, Marketing, Field Reimbursement and Market Access
  • Solid understanding of Market Access landscape and HTA approaches
  • Aptitude for clinical evidence evaluation and translation into messaging
  • Demonstrated market access launch experience
  • Understanding of reimbursement processes, payer and pull through expertise
  • Solid problem solving, conflict management, project management and analytical skills
  • Effectively work cross-functionally with a highly collaborative approach
  • Effective budget management experience
  • Strong verbal and written communication skills
  • Bachelor’s degree.  MBA or advanced degree desired but not required.

Mallinckrodt is a global specialty pharmaceutical business that develops, manufactures, markets and distributes specialty pharmaceutical products. Areas of focus include therapeutic drugs for autoimmune and rare disease specialty areas like neurology, rheumatology, nephrology, ophthalmology and pulmonology; immunotherapy and neonatal respiratory critical care therapies; and analgesics and central nervous system drugs. The company’s core strengths include the acquisition and management of highly regulated raw materials; deep regulatory expertise; and specialized chemistry, formulation and manufacturing capabilities. The company’s Specialty Brands segment includes branded medicines; its Specialty Generics segment includes specialty generic drugs, active pharmaceutical ingredients and external manufacturing.

This job is posted by Mallinckrodt.

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